Our mission is to help wine consumers enjoy wine by having immediate availability. Wine Somme’s mobile channel platform reinvents the wine buying experience for wine consumers and their preferred retailers.

Our Founders

Jon Schoonmaker


The Wine Somme founder’s team has decades of high technology, IT industry experience covering product innovation, operations, new ventures and rapidly expanding business operations, including 2 previous startups, Boston area and Silicon Valley.

Prior to starting Wine Somme, Jon Schoonmaker provided the operational leadership for all Information Security products and services line of business at Exostar, LLC. Jon led the multi-functional organization of project managers, new service managers and technical support team responsible for all customer delivery. This team grew revenue over 80%, ~$13M-$23M during Jon’s leadership. As a leadership team member he initiated program management operations for a new F100 life sciences customer, building an extensive research collaboration site. This deployment created an industry award winning web site, growing to over 10K subscribers and generating $3M professional service and $8M subscription revenues annually.

In the Springfield, MA, area, Jon volunteers with Valley Venture Mentors where he is a facilitator, and SCORE Western Massachusetts Chapter as a business counselor. He has been a judge in the area’s college and university entrepreneur competitions.

Jon has extensive high-technology industry program management experience, and his educational background includes University of Rochester’s Simon School, MBA and University of Pennsylvania’s Wharton School, B.S. Economics Learn More

Dr. Mary Schoonmaker


Dr. Mary Schoonmaker is currently an Assistant Professor Marketing and Entrepreneurship at Western New England University, and has been a guest lecturer at universities around the world. She completed her Ph.D. in Marketing at The George Washington University – School of Business. She has a B.S. in Business Education from the University of Connecticut and an M.B.A. from the University of Maryland. She is a member of the Phi Kappa Phi and Beta Gamma Sigma honor societies, AMA, The Grinspoon Foundation, and Valley Venture Mentors. Her publications and research interests include technology and innovation marketing and regional innovation networks.

Her extensive industry experience spans the high-technology, IT industry. These leadership experiences are in sales and marketing for IBM, Digital Equipment Corporation, and Quantum Corporation. Dr. Schoonmaker led the marketing and strategy efforts for a B2B XML standards consortium, RosettaNet. She has consulted in the RFID/wireless technology sectors and led CPG marketing projects for EPCglobal (RFID/wireless technology sector) and TagStone (wireless company in GCC). Learn More

Our Location

Proud to be from New England!

Launch With Us

Our team is organizing a limited launch group located in the Commonwealth of Massachusetts (MA) through our on-going collaboration with the Massachusetts Package Stores Association (MassPack). This launch group includes wine-focused retailers, their respective point-of-sale system suppliers and their current and new customers.

If you are interested in Wine Somme’s unique solution and would like to participate in our launch program, please connect through our Contact Us page. We look forward to hearing from wine consumers and retailers.

Thank you
Jon Schoonmaker
Co-founder and Technical Director


Wine Somme’s mobile channel system integrates with your current Point-of-Sale (POS) system. This collaboration delivers the purchased wine information directly to your customer’s mobile application for tracking and re-purchase. Also, our platform offers customer loyalty analytics that expand your customer base and your revenues. It’s a Win-Win – Retailers and Customers!

  • Brings the mobile channel system to the retailer and their customers
  • Sets a baseline to measure expanding customers and revenue growth
  • Tracks success monthly in incremental customers and revenues
  • Offers loyalty analytics to deliver success


The founders have invested to bring Wine Somme’s mobile application, back-end analytics system and storage solution to our 1H 2016 launch. Wine Somme is a participant in the Valley Venture Mentors 2016 Accelerator Program.

We receive continuing support from the Massachusetts Package Stores Association (MassPack) and their members. Additionally, numerous Point-of-Sale (POS) suppliers supporting the wine retail members are involved in integrating to the mobile channel system.

Wine Somme will organize an investor campaign in 2H 2016. At that time, we will have a growing number of participating retailers, wine consumers, and a proven revenue stream.

Please use the contact us if you are interested in adding your participation to this expanding ecosystem revolutionizing the wine buying experience.


Contact Us

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Springfield, MA